A Look at the Biggest Announcement for Your Business—Ever
Welcome to a new era of the USANA opportunity, where you and your business can have it all—savings, improved compensation, and so much more.
We’ve been promising for months that the 2013 USANA International Convention would feature the biggest announcement for your business in our history. And with the enhancements made to how we do compensation, pricing, rank advancements, and rewards, we delivered—big time.
Now you’ll save money on all the amazing USANA products you trust to help you love life and live it.
You’ll be able to take advantage of commission changes that make compensation simple, streamlined, put more money in your pocket faster, and reward you even more for building a solid business.
You’ll also be able to push your business to higher levels with an upgraded rank advancement process.
Improving our already award-winning business model wasn’t easy. We took the time to figure out how we could change things to make every area of your business better, simpler, and more lucrative. In the end, there were seven major components we changed, simplified, or added that combine into one tremendous enhancement to the USANA opportunity.
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Preferred Pricing: Now you’ll only see one price listed for each product. This new Preferred Price—available to Associates and Preferred Customers—is the same as the old Autoship prices. This means we’ve essentially lowered our prices, saving you and your customers money!
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Discount on Auto Orders: In addition, you’ll save even more money when you purchase products through automatically processed orders. These Auto Orders (previously known as Autoship) will give you an additional 10-percent discount on qualifying products on top of savings you’ll receive from the Preferred Price.
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Initial Order Reward: To help new Associates start off on the right foot, we’re adding a reward based on their initial order. This means 10 percent of qualifying products on their very first order will be credited to two future Auto Orders.
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Simplified Rank Advancement: Rank advancements just got simpler. Now, all rank advancements will be based on total base Commission Volume Points (CVP) generated throughout your entire business, instead of individual Business Centers. You may have advanced to the next rank already!
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Base Commission Changes: This will be big for your bottom line. No more Commission Payout Schedule. No more tiers. No more complications. Now your base commissions will follow a simple calculation—20 percent of the total Group Sales Volume (GSV) on the small side of your business. You’ll now get paid on a minimum of 125 GSV (instead of 250) which means new Associates will receive their first checks faster, and you’ll no longer have to reach a certain volume tier to receive the next level of commission payout!
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Auto Order Maxed Business Center Commission: We want to reward you even more for building a solid business. Now, when you max out a Business Center and at least 5,000 GSV per side comes from Auto Orders, you’ll receive an additional 25-percent CVP payout.
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Executive Recognition Titles: Each quarter, Gold Directors and above will have the chance to qualify to earn an executive title—and all the awesome benefits that will come with it. It’s just another thing we’re doing to reward those who build solid businesses.
Exciting, right? Sure. But it’s a lot to take in. For now, the most important thing to understand is that each one of these changes is designed to put more money in your pocket and make your business simpler, more rewarding, and easier to understand. So take a minute to celebrate this big announcement and what it means for you and your business.
Dive into extended explanations with in-depth stories about the savings, earnings, and rank advancement opportunities these changes will bring to your business.
Savings
Announcing Three New Ways to Save Big
It’s hard to snap your fingers and make everything better. Improvements take time and effort. But there’s one foolproof way to make something more awesome almost immediately.
Lower the price.
And that’s just what we did.
One of the main components of the massive announcement regarding enhancements to the USANA opportunity was about pricing. We’ve simplified our price list and—this is the part you’ll really like—made it easier for you to save big on the same world-class products you’ve always trusted.
Preferred Pricing
Gone are the days of three prices. Now there’s just one—Preferred Pricing. That’s what Associates and Preferred Customers will pay every single day. And it gets better. Preferred Pricing will be at the Autoship price of old.* Which means those of you who were paying the wholesale price for our products will immediately see a savings of 10 percent.
Discount on Auto Orders
And since we’re USANA and we like to outdo ourselves, we’ve given you a way to save even more. When you set up an Auto Order—the shopping option formerly known as Autoship—and allow it to process automatically as part of a weekend-processed order, you’ll get 10 percent off the Preferred Price!
This Auto Order discount applies to all products that generate Sales Volume Points,† which means you can save even more on Nutritionals, Foods, Rev3 Energy®, Sensé, and many of your other favorite USANA products.
†Except enrollment packs and promotional packs, since they already have a built-in discount
Basically, we lowered our prices, saving you money. What an instant improvement, right? And you can pass these savings on to your customers, too. Now you can find the Suggested Retail Price for each product by adding 10 percent to the Preferred Price.
Initial Order Reward
Having the greatest products in the world at lower prices is pretty darn good. But your potential new Associates will also have the chance to receive a special 10 percent reward based on their initial order when they set up an Auto Order.
Getting this reward is simple. Your new Associate places an initial order, and then sets up an Auto Order. That’s it. We take care of the rest. The Initial Order Reward (10 percent of all qualifying products in the initial order) will be broken into two installments, and credited to your new Associate’s first two automatically processed Auto Orders.
Say you are a new Associate and you place an initial order with $600 of qualifying product. You then set up an Auto Order worth $120. Your initial reward will be $60 (10 percent of the qualifying products in your initial order), which will be split in half and paid back to you as your first two Auto Orders automatically process. Just look at the example below:
Initial Order = $600
- Initial Order Reward: $60 (10% of initial order)
1st Auto Order = $120
2nd Auto Order = $120
Ongoing Auto Orders (containing the same products) = $120
Remember, the larger your initial order, the more you’ll earn back with the Initial Order Reward. And just like the Auto Order discount, the Initial Order Reward only applies to products that generate Sales Volume Points. Discounted packs—including enrollment and promotional packs—are not eligible for Initial Order Rewards.
Start Saving Now
We’ve made it easy to save big. In most cases, you don’t have to do anything but place your order. But make sure you’re maximizing your savings with the 10-percent Auto Order discount and by helping your new Associates earn their Initial Order Reward.
It’s savings made simple, and you and your wallet are going to love it.
Earnings
Commissions are Getting Simpler—and Larger
You’re all getting a raise.
It’s really as simple as that. We’ve enhanced the USANA opportunity—you may have already heard about some of the changes—and a big part of that is finding a way to hand out more and bigger commission checks.
Now, with the updates we’re making to the way we pay, things are getting even better. And it’s big news for your bottom line.
Base Commission Changes
The major change comes from the way we calculate your base commissions. Instead of a Commission Payout Schedule, volume tiers, and other complications, we’re making it easy. Now, just take the matched Group Sales Volume (GSV) from your left and right sides and multiply it by 20 percent. Simple as that.
Not only will you get paid on more of your GSV without the hassle of volume tiers, we’ve also lowered the minimum GSV requirements from 250 to 125, so new Associates will start seeing commission checks sooner.
More money. Less time. That’s a good combination.
Here’s an example of how the changes will impact you.
In the old system, if you had 400 GSV on your left side and 600 GSV on your right side, you’d fall short of balancing at the 500 GSV tier on the Commission Payout Chart. You’d only get paid out on the next closest tier level—250 GSV—for a total of 40 commission points.
With the new system, there’s no Commission Payout Chart to worry about. So if you have 400 GSV on your left side and 600 GSV on your right side, you get paid 20 percent of your small side, or where the two sides meet. That means you’d get 20 percent of 400 GSV, for a total of 80 commission points.
And 80 CVP is a lot more than 40.
The maximum is still 5,000 GSV per side, and you will still be allowed to rollover GSV into the next commission period. We’ve just eliminated the complications and created a simpler way to pay you more.

Want another example? Check out the USANA Business Enhancement Flyer. US EN / CA EN / SP / FR / CH / JP / KR
Auto Order Maxed Business Center Commissions
We’ve also come up with a way to add an extra 25 percent to your payout.
You know Auto Order—formerly Autoship—is a convenient way to get the products you need and stay commission qualified. Well, with the new Auto Order Maxed Business Center Commission, this will make it easy for you to earn bigger checks, too.
For every Business Center you max out that generates at least 5,000 GSV per side in Auto Orders, you’ll receive an additional 25-percent CVP payout on that Business Center. This means your total payout on that Business Center would go from 1,000 CVP to 1,250. That’s a pretty nice chunk of change for building a solid business. And you’ll get this extra commission for every Business Center you max out with Auto Order volume. Think of the earnings potential!
All these improvements came about because we like rewarding you for all the hard work you do. We like finding ways to help your realize your dreams. And we love seeing you be the catalyst for positive change in the lives of others.
That’s why we’re giving you this raise. You’ve earned it.
Rank Advancements
Simplified and Improved Rank Advancement
You love to show others how to love life and live it, see your business grow, and watch weekly commissions roll in. But very few things top the feeling of rank advancing—and the acknowledgement that you’re going places.
We get it. That’s why—as a part of the huge announcement about enhancements to the USANA opportunity—we’ve simplified and improved how we handle rank advancements.
And we think you’ll really like it.
Simplified Rank Advancement
Now rank advancements will be based on total base Commission Volume Points (CVP) generated across all of your Business Centers. In addition, we’ve removed the maxed Business Center requirement for Gold Director and above advancement.
So what does this change mean for you? Well, it means the points required for you to rank advance can come from anywhere in your organization, not just a single Business Center. Trying to advance to the rank of Gold Director? The old rules required you to max out a single Business Center for four consecutive weeks. Now, you’ll need to generate 1,000 CVP for four consecutive weeks, but those points can come from anywhere in your business!
Here’s a look at your new rank advancement criteria:
Nutritional Advisor (China only): 25 CVP for one week
Sharer: 50 CVP for one week
Believer: 100 CVP for one week
Builder: 200 CVP for one week
Achiever: 400 CVP for one week
Director: 600 CVP for one week
Bronze Director: 800 CVP for one week
Silver Director: 1,000 CVP for one week
Gold Director: 1,000 CVP for four consecutive weeks
Above Gold: Add an additional “1,000 CVP for four consecutive weeks” for each level, so 2,000 for Ruby Director, 3,000 for Emerald Director, etc.
There’s your new list of goals—the roadmap to the kind of time and financial freedom that makes dreams come true laid out for you.
Executive Recognition Titles
We’ve also added a new title that comes with even more benefits and privileges. Now Gold Directors and above who qualify—based on cumulative quarterly CVP earned—will get a new Executive title.
Executive titles are earned and awarded each quarter, and this coveted status will grant you admission to exclusive events, special recognition, and other exciting benefits for three months—at which point you’ll need to renew your executive status.
The first 13-week qualification period will start in the fourth quarter of 2013. During each qualification period, Gold Directors and above will need to generate a cumulative CVP total to achieve or maintain their Executive title. And since the CVP totals for Executive titles are cumulative, this means you can earn the required points whenever you want—earn them all in a single week, or spread them out over the course of the calendar quarter. It’s up to you.
Executive Recognition Title CVP Requirements:
Executive Gold Director: 13,000 total CVP in a 13-week calendar quarter
Executive Ruby Director: 26,000 total CVP
Executive Emerald Director: 39,000 total CVP
Executive Diamond Director: 52,000 total CVP
Above Diamond: Add an additional “13,000 CVP in a 13-week calendar quarter” for each level (65,000 total CVP for 1-Star Diamond Director, etc.)
Oh, and one last thing—when you rank advance to Gold Director or above, you’ll automatically receive executive benefits for the rest of that quarter, and all of the next quarter. Think of it as our way of saying thanks.
We love it when you rank advance. But we love it even more when you build a solid business that continually finances your dreams. So Executive recognition rewards those Associates who build solid business and earn consistently at their level.
Look for more information about Executive Recognition Titles coming soon to USANAtoday.
The Time to Advance is Now
We’ve worked to simplify and improve rank advancements and recognition. Now it’s your turn to put in the work to take advantage of these changes. And there’s no better time than now to start moving up—from Believer and Builder to Silver and Executive Gold and beyond. And you have a bit of a head start. Since the new criteria are already in effect, you may have already advanced.
Also, don’t miss our handy Frequently Asked Questions that will provide you with full details about all these exciting improvements.
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