Europe Market Expansion
USANA will soon call four additional countries in Europe home. In 2018, Romania, Italy, Germany, and Spain will be opened for business. They will not follow a specific schedule and will be opened as they are ready for business.
Strong Associate connections in these countries and expanding USANA in Europe bring a new level of excitement and, most importantly, new opportunities.
Currently, all four markets are open to Preferred Customers (PCs) only. This means—at the time of opening—PCs and new prospects may be enrolled and participate in USANA’s seamless, global compensation plan, and resell products to customers as well.
More information regarding this market expansion will be added as it becomes available. Check The Hub for updates.
Romania
Why here?
- Very entrepreneurial population, hungry for opportunity
- High number of Romanian-born Distributors are already building leadership in USANA
Economic Importance
- Second-fastest growing economy in Europe
- Large Romanian populations live in Italy, Spain, Germany, United States, Canada, and France
At-a-Glance Facts
- Home to Bigar Cascade Falls, most beautiful waterfall in the world, as voted by the World Geography magazine
- Peles Castle, the first European castle entirely lit by electrical current
- Home to the tallest wooden church in the world
- Fountain pen was invented by Romanian Petrache Poenaru
- Setting of Bram Stoker’s famous novel Dracula
Italy
Why here?
- More than 600 Associates expressed their interest in opening Italy for business (possibly because of the good food)
- Direct selling has grown at a rate of 4.7 percent over the past three years
Economic Importance
- 12th-largest direct selling market in the world with almost US $3 billion in sales in 2015
- Fourth-largest economy in Europe
At-a-Glance facts
- Said to have more masterpieces per square mile than any other country in the world
- Home of the most expensive truffle ever found (3.3 lb. sold for US $333,000)
- Home to the highest mountains in Europe
- More than 500 varieties of pasta in Italy
- All musical notations are in Italian
- First thermometer was made by Italian inventor Santorio Santorio in 1612
Spain
Why here?
- Huge interest from Associates all over the world
- Large populations of Associates already speak the language
Economic Importance
- Economy open for opportunity—one of the highest unemployment rates in the world
At-a-Glance Facts
- James Bramble, USANA’s own chief legal officer, lived in Spain for two years
- Third-most visited country in the world
- The national anthem of Spain has no words
- Home of La Tomatina and annual tomato fight festival
- Festival San Fermin in Pamplona (running of the bulls)
- Two Roman dams still in use after 1900 years
Germany
Why here?
- Like Italy, huge interest from our Associates
- Direct selling has grown 5.2 percent over the past three years
- Ranked in the top 10 most health-conscious countries in the world
Economic Importance
- Fourth-largest direct selling market in the world— more than US $15 billion in sales in 2015
- Largest population in the European Union
- Largest economy in Europe
At-a-Glance Facts
- First country in the world to adopt Daylight Saving Time
- The capital of Berlin has more bridges than Venice
- German is the language with the most native speakers in Europe
- Largest zoo in the world
FAQs
Questions and answers may be added and updated, so check back frequently for more information.
Q: When will the four new markets open?
A: All four markets will open before the end of 2018. They will not follow a specific schedule and will be opened as they are ready for business.
Q: What does it mean for these new markets to be “open”?
A: This means people who live in these markets will be able to enroll as Associates. At that time, they may participate in USANA’s seamless, global compensation plan, and resell products to customers as well. Currently, all four markets are open to Preferred Customers (PCs) only.
Q: Can my existing PCs in these countries become Associates?
A: Yes. PCs may enroll as Associates as these markets open. This is the same as in any other market open to USANA business.
Q: What products will be available in the new markets?
A: Most of the current products offered in the European Union will be available to the new markets. More details will come in the months prior to launch.
Q: Will there be any changes to the compensation plan for these new markets?
A: No. USANA’s seamless, global compensation plan will be used in all four markets.
Q: Can I start enrolling Associates in these countries now?
A: No. Associates cannot be enrolled until these markets are officially opened for business. However, you are encouraged to find PCs in these markets. This will help you build a strong customer base and may help you find potential Associates to join your team.
Q: What can I do right now to prepare for these markets to launch?
A: Start talking with your friends and acquaintances in these markets to create excitement and interest in USANA. Remember, you may currently enroll PCs in all four markets.
We also recommend that you work hard at building a solid business at home. Although you may be more than ready to take advantage of a new adventure in these exciting locations, please remember how important it is to continue building your business in the meantime.
Q: Will any of the new markets have an office?
A: No. This European market expansion will not include any new offices. Local support will come from in-country field development managers and from USANA Europe’s headquarters in Paris.
Q: Will Associates in these new markets have language support?
A: Yes. Each country will have a local field development manager who will support their respective market. Additionally, the Paris call center will begin to support German, Italian, Spanish, and Romanian shortly before the launch.
Q: How can I stay up to date with the latest developments with these markets?
A: You can follow the market expansion department on Facebook or express your interest in these markets by emailing them at international.expansion@us.usana.com. We will also continue to update The Hub as we have new information.