Bradford Richardson attended The American University in Washington, D.C., and in 1986 received a bachelor's degree in International Relations from the School of International Service. After graduation, he worked in business development in the Office of the President at the Far Eastern Group in Taipei Taiwan.

After receiving an MBA from the Wharton School of Business at the University of Pennsylvania with an emphasis in finance and international business in 1992, he worked in managerial roles in international sales and development for Dell Computer Corporation and Lexmark International with a focus on the Asia Pacific region.

Bradford joined USANA in December 1997 as executive director of international development, and from 1999-2005 held the roles of vice president of international development and vice president of international. In January 2006, he was appointed executive vice president of Asia Pacific, and currently has profit & loss responsibility for USANA's operations in the Asia Pacific region. Additionally, Bradford is responsible for the definition and execution of USANA's international expansion strategy.